The Pope tweets in eight languages, and Twitter and Facebook are supported in over 70, and 72% of people browsing the web do it in their native language. Therefore it’s no wonder that consumers expect to communicate their favourite brands in their native tongue. Across the globe, marketers have a huge opportunity to gain a voice and brand loyal consumers by simply speaking the same language. David Marshall of SDL will explain how to use language to build international brand value and increase a company’s competitive advantage over global and local competitors.

Localization is the key to relating to customers, as they are 82% more likely to buy products in their own language. By localizing marketing strategies globally, companies can attract and keep more customers. This international brand value will help your company gain a competitive advantage over both global and local competitors.